Fall 2022 AD/PR Club Event Calendar
Jan. 23 | Kickoff Meeting - Resume/Cover Letter Workshop with Bob Martin
Fall 2022 AD/PR Club Event Calendar
Sept. 12 | Kickoff Meeting
Sept. 26 | James Gherardi
Oct. 3 | Colin Langham
Oct. 17 | Ken Byers
Oct. 24 | Hatem El Akad
Nov. 2 | NYC Trip
Nov. 14 | Alexandra Piscitelli
Nov. 28 | Life After Carnegie Panel
2021-2022 AD/PR Club Event Calendar
Sept. 13 | Kickoff Meeting - Vince Paventa from Amazon
Listen to Vincent Paventa speak about his career journey, from Penn State to Amazon!
Sept. 22 | Branding Panel with Penn State Prime
Register for the 6:00-7:30pm virtual Branding Panel with the Penn State Prime Club!
Sept. 27 | Rachel Steinberg from FanDuel
Listen to Rachel Steinberg speak about her career in sports marketing and partnerships.
Oct. 11 | Rob Cronin from 120/80 MKTG
Oct. 18 | Hannah Qualley from Google
Oct. 25 | Michael Liebowitz from IPG Health Network
Nov. 1 | Resume/Cover Letter Workshop with Bob Martin
Nov. 8 | Tom Resau from Microsoft
Nov. 15 | Horizon Media
Dec. 6 | Life After Carnegie Panel
2020-2021 AD/PR Club Event Calendar
Sept. 14 | Kickoff Meeting - Lauren Wexler from TikTok
Listen to Lauren Wexler talk about her experience in the media world working at TripAdvisor, Revlon, and now TikTok.
Sept. 28 | Jerry Rizzo
Learn more about Jerry's experience working in the advertising industry. From working for the Philadelphia 76ers to working for Panasonic, he has had a wide range of advertising knowledge to share.
Oct. 12 | Meaghan Kristol
Hear from Meghan Kristol, Lead Corporate Recruiter, at Collabera! She will be discussing interviewing trends, interview etiquette for both an in-person and digital setting, and more about working at Collabera!
Oct. 26 | Gina Asaro-Collura
Listen to Gina discuss her position as Senior VP/Creative Director at FCB Health. She'll also provide some resources to turn to for when you encounter a creative block!
Nov. 9 | Jamie Sellinger
Learn about Jamie's position as a Sports Sales Planner for NBCUniversal and how to land a dream job.
Dec. 12 | Lauren Hiznay
Hear about how Lauren built her career in PR and what her current role as an Account Director at 5WPR entails.
Jan. 25 | AD/PR Club Exec Alumna Panel
Join us for our AD/PR Club Exec Board Alumna Panel to hear from Jill Beitter: Junior Media Strategist at Giant Spoon, Emma Karlewicz: Multichannel Media Coordinator at SSCG Media Group, Karly Kneidinger: Assistant Account Executive at Havas Tonic, and Jaime Chou: Junior Strategic Planner at BBDO!
Feb. 8 | Carol Cornman
Attend our Career Workshop with PSU Alumna and President of PRISM, Carol Cornman. We'll be going over essentials for resumes, cover letter, and interviewing in today's day and age.
Feb. 22 | Julianna Esposito
Hear from Verbal Design Director at R/GA, Julianna Esposito, about her unique copywriter role at a progressive advertising agency. A PSU alumna and previous AD/PR Club President, Julianna has worked on many popular brands creating a brand voice and writing copy.
Mar. 15 | Jaclyn Printz Kramer
Join us to hear from 11-year Edelman native and current VP, Jaclyn Printz Kramer. We'll hear about her journey to becoming a VP at a top PR firm and what her favorite, most valuable projects she worked on were along the way.
Mar. 28 | ADPRime Pitch Event - The Hershey Company
The AD/PR Club is hosting our annual ADPRime Pitch Event in collaboration with Penn State Prime Marketing Club on Sunday, March 28th. We are excited to announce that this year the client we are creating a pitch for is The Hershey Company. Join us from 9:30am-6pm on Zoom for a day full of problem solving, collaboration, creative thinking, and campaign developing! This opportunity provides a great resume booster, networking, and a final product to show to potential employers.
What exactly should you expect? To work on a cross-functional team to create a strategical pitch for our client. On the day of the pitch, The Hershey Company will provide a prompt/brief detailing what deliverables they expect from each team to include in their campaign. Then at the end of the day, the groups will pitch their campaign ideas to the judges where they will provide valuable feedback and pick a winner.
Mar. 29 | Ogilvy
The AD/PR Club will be accompanied by a panel consisting of 2 Strategists, 1 Account Management/Client Services, 1 Consulting, and 1 PR/Corporate Communications employee. We are lucky enough to see a range of their top cases/campaigns and learn about more than one side of the functionality within a powerhouse agency (while also seeing a number of clients!). You won't want to miss out on this opportunity to hear from, network, and pick the brains of those who work and highly succeed at one of the top ad agencies in the world.
1) Annette Perfetti – Associate Strategy Director, working on the Social Strategy out in Chicago (Tyson case study)
2) Sophia Weiss – Account Executive, working across both the Corporate Communications team at Ogilvy + the PR&I Consumer team, based out of NY (Jimmy Dean case study)
3) Courtney Fishman – Associate Director, working on the Social Strategy out in Chicago (Walgreens case study)
4) Alex Minton – Account Executive, working on SCJ, based in Chicago (Glade case study)
5) Leigh Engel – Global Consultant for Ogilvy Consulting, based in NY (?)
Apr. 12 | Brittany Hennessey, D&I Event
Brittany Hennessey is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the Co-Founder & Head of Influencer Development at CARBON AUGUST, a digital community providing resources for influencers. She will be joining us at our next club meeting to discuss Diversity & Inclusion as well as her assorted journey through the industry.
Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media where she secured fashion & beauty influencers for Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Town & Country, Seventeen, Good Housekeeping, and other titles across the digital portfolio. She was also the first Associate Director, Social Strategy & Influence at Horizon Media where she secured comedy and parenting influencers for top brands in the entertainment, spirits, CPG, and automotive categories.
Apr. 26 | Joanna Maguire
Join us to hear Joanna Maguire the Director of Retail Marketing at ViacomCBS discuss her journey and current/past roles in the industry.
2019-2020 AD/PR Club Event Calendar
Sept. 9 | Kickoff Meeting - Sean Donnelly from R/GA
Listen to Sean Donnely, an Associate Strategist at R/GA.
Sept. 16 | Info Session
Learn more about the AD/PR Club, AAF, the Creative Circle and more!
Sept. 23 | Creative Circle
Participate in short, creative team exercises for the first monthly meeting of the new subgroup.
Sept. 30 | Ogilvy
Hear about opportunities within their internship and associate programs through a virtual session.
Oct. 7 | Victoria Sciafla
Learn about working at Klunk & Millan Advertising, an agency with clients across the world.
Oct. 14 | Rob Britton
Learn about the key challenges in the airline industry and why consumers view the airline product as a commodity.
Oct 21 | Kathy Heasley
Listen to how Kathy founded Heasley and Partners, Inc and created Heart & Mind Branding.
Oct. 28 | Creative Circle
Our second annual monthly meeting for all those interested in creative!
Nov. 4 | Creative Circle
We have staff members from the Penn State Athletic's Creative Services and Brand Management team leading us in a creative work night!
Jan. 13 | Spring Semester Kick-off
We are launching our new mentorship program which pairs mentors and students up based on similar interests.
Jan. 27 | Bjorn Trowery
Gain a new perspective and understanding that will give you a competitive edge in the industry.
Feb 17 | Creative Circle
Learn how to be a creative at Penn State.
Feb 25 | Ed Frankel
Get career advice from Ed at Omnicom Health Group. Find what your goals are in life and how to incorporate it into your work.
Mar. 2 | Taylor Harrington
Hear about alumna Taylor Harrington's journey to how she landed her dream job after graduation.
Jan. 23 | Kickoff Meeting - Resume/Cover Letter Workshop with Bob Martin
Fall 2022 AD/PR Club Event Calendar
Sept. 12 | Kickoff Meeting
Sept. 26 | James Gherardi
Oct. 3 | Colin Langham
Oct. 17 | Ken Byers
Oct. 24 | Hatem El Akad
Nov. 2 | NYC Trip
Nov. 14 | Alexandra Piscitelli
Nov. 28 | Life After Carnegie Panel
2021-2022 AD/PR Club Event Calendar
Sept. 13 | Kickoff Meeting - Vince Paventa from Amazon
Listen to Vincent Paventa speak about his career journey, from Penn State to Amazon!
Sept. 22 | Branding Panel with Penn State Prime
Register for the 6:00-7:30pm virtual Branding Panel with the Penn State Prime Club!
Sept. 27 | Rachel Steinberg from FanDuel
Listen to Rachel Steinberg speak about her career in sports marketing and partnerships.
Oct. 11 | Rob Cronin from 120/80 MKTG
Oct. 18 | Hannah Qualley from Google
Oct. 25 | Michael Liebowitz from IPG Health Network
Nov. 1 | Resume/Cover Letter Workshop with Bob Martin
Nov. 8 | Tom Resau from Microsoft
Nov. 15 | Horizon Media
Dec. 6 | Life After Carnegie Panel
2020-2021 AD/PR Club Event Calendar
Sept. 14 | Kickoff Meeting - Lauren Wexler from TikTok
Listen to Lauren Wexler talk about her experience in the media world working at TripAdvisor, Revlon, and now TikTok.
Sept. 28 | Jerry Rizzo
Learn more about Jerry's experience working in the advertising industry. From working for the Philadelphia 76ers to working for Panasonic, he has had a wide range of advertising knowledge to share.
Oct. 12 | Meaghan Kristol
Hear from Meghan Kristol, Lead Corporate Recruiter, at Collabera! She will be discussing interviewing trends, interview etiquette for both an in-person and digital setting, and more about working at Collabera!
Oct. 26 | Gina Asaro-Collura
Listen to Gina discuss her position as Senior VP/Creative Director at FCB Health. She'll also provide some resources to turn to for when you encounter a creative block!
Nov. 9 | Jamie Sellinger
Learn about Jamie's position as a Sports Sales Planner for NBCUniversal and how to land a dream job.
Dec. 12 | Lauren Hiznay
Hear about how Lauren built her career in PR and what her current role as an Account Director at 5WPR entails.
Jan. 25 | AD/PR Club Exec Alumna Panel
Join us for our AD/PR Club Exec Board Alumna Panel to hear from Jill Beitter: Junior Media Strategist at Giant Spoon, Emma Karlewicz: Multichannel Media Coordinator at SSCG Media Group, Karly Kneidinger: Assistant Account Executive at Havas Tonic, and Jaime Chou: Junior Strategic Planner at BBDO!
Feb. 8 | Carol Cornman
Attend our Career Workshop with PSU Alumna and President of PRISM, Carol Cornman. We'll be going over essentials for resumes, cover letter, and interviewing in today's day and age.
Feb. 22 | Julianna Esposito
Hear from Verbal Design Director at R/GA, Julianna Esposito, about her unique copywriter role at a progressive advertising agency. A PSU alumna and previous AD/PR Club President, Julianna has worked on many popular brands creating a brand voice and writing copy.
Mar. 15 | Jaclyn Printz Kramer
Join us to hear from 11-year Edelman native and current VP, Jaclyn Printz Kramer. We'll hear about her journey to becoming a VP at a top PR firm and what her favorite, most valuable projects she worked on were along the way.
Mar. 28 | ADPRime Pitch Event - The Hershey Company
The AD/PR Club is hosting our annual ADPRime Pitch Event in collaboration with Penn State Prime Marketing Club on Sunday, March 28th. We are excited to announce that this year the client we are creating a pitch for is The Hershey Company. Join us from 9:30am-6pm on Zoom for a day full of problem solving, collaboration, creative thinking, and campaign developing! This opportunity provides a great resume booster, networking, and a final product to show to potential employers.
What exactly should you expect? To work on a cross-functional team to create a strategical pitch for our client. On the day of the pitch, The Hershey Company will provide a prompt/brief detailing what deliverables they expect from each team to include in their campaign. Then at the end of the day, the groups will pitch their campaign ideas to the judges where they will provide valuable feedback and pick a winner.
Mar. 29 | Ogilvy
The AD/PR Club will be accompanied by a panel consisting of 2 Strategists, 1 Account Management/Client Services, 1 Consulting, and 1 PR/Corporate Communications employee. We are lucky enough to see a range of their top cases/campaigns and learn about more than one side of the functionality within a powerhouse agency (while also seeing a number of clients!). You won't want to miss out on this opportunity to hear from, network, and pick the brains of those who work and highly succeed at one of the top ad agencies in the world.
1) Annette Perfetti – Associate Strategy Director, working on the Social Strategy out in Chicago (Tyson case study)
2) Sophia Weiss – Account Executive, working across both the Corporate Communications team at Ogilvy + the PR&I Consumer team, based out of NY (Jimmy Dean case study)
3) Courtney Fishman – Associate Director, working on the Social Strategy out in Chicago (Walgreens case study)
4) Alex Minton – Account Executive, working on SCJ, based in Chicago (Glade case study)
5) Leigh Engel – Global Consultant for Ogilvy Consulting, based in NY (?)
Apr. 12 | Brittany Hennessey, D&I Event
Brittany Hennessey is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the Co-Founder & Head of Influencer Development at CARBON AUGUST, a digital community providing resources for influencers. She will be joining us at our next club meeting to discuss Diversity & Inclusion as well as her assorted journey through the industry.
Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media where she secured fashion & beauty influencers for Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Town & Country, Seventeen, Good Housekeeping, and other titles across the digital portfolio. She was also the first Associate Director, Social Strategy & Influence at Horizon Media where she secured comedy and parenting influencers for top brands in the entertainment, spirits, CPG, and automotive categories.
Apr. 26 | Joanna Maguire
Join us to hear Joanna Maguire the Director of Retail Marketing at ViacomCBS discuss her journey and current/past roles in the industry.
2019-2020 AD/PR Club Event Calendar
Sept. 9 | Kickoff Meeting - Sean Donnelly from R/GA
Listen to Sean Donnely, an Associate Strategist at R/GA.
Sept. 16 | Info Session
Learn more about the AD/PR Club, AAF, the Creative Circle and more!
Sept. 23 | Creative Circle
Participate in short, creative team exercises for the first monthly meeting of the new subgroup.
Sept. 30 | Ogilvy
Hear about opportunities within their internship and associate programs through a virtual session.
Oct. 7 | Victoria Sciafla
Learn about working at Klunk & Millan Advertising, an agency with clients across the world.
Oct. 14 | Rob Britton
Learn about the key challenges in the airline industry and why consumers view the airline product as a commodity.
Oct 21 | Kathy Heasley
Listen to how Kathy founded Heasley and Partners, Inc and created Heart & Mind Branding.
Oct. 28 | Creative Circle
Our second annual monthly meeting for all those interested in creative!
Nov. 4 | Creative Circle
We have staff members from the Penn State Athletic's Creative Services and Brand Management team leading us in a creative work night!
Jan. 13 | Spring Semester Kick-off
We are launching our new mentorship program which pairs mentors and students up based on similar interests.
Jan. 27 | Bjorn Trowery
Gain a new perspective and understanding that will give you a competitive edge in the industry.
Feb 17 | Creative Circle
Learn how to be a creative at Penn State.
Feb 25 | Ed Frankel
Get career advice from Ed at Omnicom Health Group. Find what your goals are in life and how to incorporate it into your work.
Mar. 2 | Taylor Harrington
Hear about alumna Taylor Harrington's journey to how she landed her dream job after graduation.
