The Nittany Group acts as Penn State’s Advertising Agency team, working year round to produce a real-world campaign that is presented at the annual National Student Advertising Competition, NSAC, hosted by the American Advertising Federation. Groups of students from approximately 200 colleges & universities across the U.S. compete in 15 different District Level competitions with the winners from each District going to the nationwide finals. As part of Penn State’s AAF team, students get the chance to compete against sixteen other District 2 (New York, New Jersey, Pennsylvania, Maryland, Delaware, and D.C.) schools to see what the agency side of the industry is all about. This competition takes place in New York City each year and is excellent real-world experience that many agencies are familiar with!